Strategy for Nonprofits
Cara Barrett

As leaders of non-profit agencies you may often ask yourself if it is really necessary for your organization to spend valuable resources to develop a strategic plan? It certainly is! Keep reading to find out why your nonprofit should revise (or develop) – and use – a written strategic plan.*
- Competitive advantage in grant seeking. Donors are interested in how their support will be used to advance the organization’s mission and its future plans. A clearly articulated strategic plan gives your non-profit agency the edge over other organizations competing for grant funds.
- Ensuring continuity – A clear vision and mission statement encompassed in the agency’s written strategic plan helps to keep the organization on course. This document is the framework which sets the agency’s priorities and serves as a guide for succession planning.
- Guiding key decisions – Time pressed executives and board members are better able to evaluate opportunities and make decisions in the context of the fit with the long term strategy for the agency.
- Identifying potential problems – The development or revision of the agency’s strategic plan entails a critical assessment of the current situation, historical trends and forecasted changes. The process itself, therefore, provides the opportunity to identify issues previously unrecognized by the leadership and plan accordingly.
- Defining competitive strengths & evaluating opportunities for collaboration- The strategic plan identifies the agency’s niche(s) and competitive strengths, as well as potential cost saving opportunities through cooperation, such as merging back office operations. Potential partnerships may be identified and evaluated.
In addition to securing the future of your organization, the strategic planning process offers the shorter term benefit of developing mission-centered action plans designed to ensure efficient use of resources.
*Source: The Importance Of Strategy For Nonprofits (by Rosemary Bayer and Lee Gorman)

Every child has a hero, someone who inspired vision in them, someone they aspired to be like. For me, as a little girl, I had two heroes- Benjamin Franklin and Dr. Seuss. Although from different times and disciplines, they both taught me invaluable lessons I still use today. Despite their different fields of expertise - Franklin in politics, science, and invention, and Dr. Seuss in children's literature - they both left a lasting legacy that continues to shape and inspire generations. Both were unique influential philosophers who found purpose and fulfillment through connections to others. From the wisdom of “Poor Richards Almanac” to the lyrical ingenuity of “Oh The Places You Will Go,” both Franklin and Seuss were storytellers with a voice for change. Their words made me think and encouraged me to dream. At eight years old, I knew I also wanted to write and tell stories that would encourage people and change the world. It's fascinating how childhood aspirations can pave the way for unexpected yet fulfilling careers. Little did I know that this passion would one day lead me to a successful career in grant writing. Inspired by the works of two literary giants, I found myself drawn to a path of advocacy and change. So, after a successful 25-year career in non-profit Executive leadership, I was given the opportunity to join the Pathways to Growth Team as a grant writer. Pathways has been a leader in the non-profit consulting arena for many years so to be able to work with the best of the best has been a privilege! To me, grant writing is a harmonious blend of science and art, where data-driven methodology meets creative expression to produce persuasive and impactful proposals. Sounds impressive, right? So, what did I learn about grant writing from these two? For that, I will start with good ole Ben.

Securing a grant represents a monumental achievement for any entity or individual striving to confront societal challenges or propel constructive transformations forward. It signifies a crucial step toward making a tangible impact and fostering positive change within communities. While obtaining a grant marks a substantial milestone, the true impact transcends mere acquisition; it hinges on the adept execution of the proposed program or project. Effectively implementing the envisioned initiatives is where the transformative potential of the grant truly manifests. Maximizing the impact of a grant necessitates a meticulous approach, characterized by thorough planning, strategic execution, and continuous evaluation. This comprehensive process ensures that resources are allocated judiciously and utilized optimally, ultimately leading to the attainment of desired outcomes. Below are eight fundamental strategies essential for the effective implementation of programs, designed to unlock the full potential and maximize the impact of grants. These strategies serve as guiding principles, shaping the trajectory of grant-funded initiatives toward meaningful and sustainable outcomes.

Some of us are wired to organize and seek out efficient productivity. Some of us are not, but no judgment here! The good news is that regardless of how easy it is for you to stay organized and have efficient productivity on a daily basis, there are some tried and true steps that will help you stay on track and meet your grant goals.